Super Squares™ Live Game Show App Launching Exclusive Test with Cash, Prizes, and New Car, During Football Championship
Local Tampa tech firm cracks code to making advertising a fun game
This is an excerpt. Visit NBC-2 for the full article
TAMPA, Fla. (PRWEB) January 18, 2018
“Interactive advertising pioneer React is opening an exclusive beta test of the “Super Squares” live game show app that gives players real cash and prizes for answering live quiz questions about sports events, and the TV commercials that run during breaks inside the app. More than $50,000 in cash and prizes are on tap to be awarded over a three-weekend span, to up to 65,000 adult residents of the seven county greater Tampa Bay metropolitan region.
The patented technology was developed by long-time Tampa-area advertising innovator Frank Maggio, whose background includes inventing ReacTV®, the first live interactive game show for PC’s and smart phones synced to cable TV systems. Maggio’s passion for sports-related games date back to a windfall he claimed from an 1985 nationally publicized contest he solved, claiming over $20 million in prizes.
“The real challenge in TV advertising is reaching viewers who skip or ignore ads,” Maggio said. “With smart phones in the hands of over 80% of TV viewers, it’s just too easy to look away during breaks. This game solves that problem by transforming advertising into a fun game where people win real prizes and brands get the engagement they crave.”
Visit NBC-2 to see the full story.
