React LLC Reveals Pandemic-Proof Football Schedule with 37.5% Fewer Games, Potential 4.6% TV Audience Increase

React partners with Definitive Business Solutions, Inc. to optimize 10-game team schedules based on the NFL’s proposed 16-game 2020 matchups.

[Tampa, FL – August 7, 2020] – Less than three weeks after floating the concept of a
Pandemic-proof™ schedule for sports leagues, React LLC (“React”), creators of the Super
Squares ® live mobile game show, today released a “ready for prime time” schedule for the 2020
NFL season. React partnered with Reston, Virginia’s Definitive Business Solutions, Inc.
(“Definitive”) to optimize the framework first introduced on July 21 st . Remarkably, the 10-game
“Twin Division” schedule consists entirely of pairings already scheduled by the NFL for the 2020
season, successfully culling six, primarily out-of-conference games per team. The expanded
“Game Gaps” (days between games) proposed by the 17-week version provides an average of
12.4 days between games, compensating for the potential contraction of COVID-19 by multiple
players on a team, without necessitating a multi-game quarantine that could delay or suspend a
season already in progress.

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React LLC Unveils a 10-game Pandemic-proof™ Season Schedule for Full Contact Sports, Including Football

CEO Frank Maggio and Commissioner Matt Birk harness backgrounds in game theory and pro football, to craft a potential solution for upcoming NFL season.

TAMPA, Fla., July 21, 2020 /PRNewswire-PRWeb/ — As concerns about the timely start and continuity of the 2020 NFL Season, and the safety of its players and coaches increases, Tampa Bay-based React LLC released today a Pandemic-proof™ schedule format suitable for adoption by leagues including the NFL. The company’s CEO, Frank S. Maggio, and Commissioner of Sports Matt Birk, have been collaborating on the plan since mid-June, and elected to publish their proposal to “invite stakeholders to join the conversation.”

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A White Paper, and multi-tab spreadsheet detailing two schedule formats and analysis of varied “encampment” activities, can be downloaded at

With Three Months to Kickoff, React LLC Releases First White Paper, Announces New Alliances

Company’s Super Squares® sync-to-sports solution to include proprietary “Brand ESP™” dashboard for up to ten brands seeking season-long category exclusivity.

TAMPA, June 11, 2020 /PRNewswire-PRWeb/ — On the heels of a successful beta release of their Super Squares® “Classics” version on May 25th, adtech and sports entertainment startup React LLC (“React”) today released its first White Paper in collaboration with their agency. To further illustrate the momentum being built in advance of the September 10th national launch of its Super Squares® Live mobile game show, the Company is also announcing alliances with two New York-based enterprises.

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Super Squares® Classics Provides React, LLC with Treasure Trove of One-of-a-kind Advertising Insights

The by-invitation Memorial Day mobile game show reveals how both fans and brands win when consumers react to ad-based sports quiz

TAMPA, Fla., June 1, 2020 /PRNewswire-PRWeb/ — Last Monday’s Super Squares® Classics beta event may have excited a handful of game show winners. But the data and insights the live game show platform uncovers – while protecting the identities of its players – reveals that fans aren’t the only victors. The limited number of brands and radio and TV networks ultimately selected to participate will be the real winners, according to React, LLC Founder and CEO Frank Maggio.

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Super Squares® Classics’ Beta Kickoff Scores Big with Users; Winners Drawn from Across Sports Fan Spectrum

React LLC’s by-invitation Memorial Day event synced to ESPN® Monday Night Football Classics Game deemed “major success” by Commissioner Matt Birk.

TAMPA, Fla., May 29, 2020 /PRNewswire-PRWeb/ — On Monday evening, over 200 invited media, sports, brands and agency insiders, along with a cross-section of sports fans, were treated to a first look at React LLC’s new “Classics” version of its Super Squares® live mobile Game Show. As the results and data generated began to be analyzed, a central theme emerged: Attention level, not gender, age, or even football knowledge, determined the likelihood of winning.

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Birk, along with React Chief Content Officer Tim Sabean, and CEO Frank Maggio, discussed the Beta Game results and more during a live interview last afternoon with J.P. Peterson of “The JP Show” on AM820 in Tampa Bay. Portions of the interview can be heard here:

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Photo by Thomas Serer on Unsplash

Matt Birk, React LLC Commissioner of Sports, Has Joe Namath Moment; Guarantees On-Time Kickoff of 2020 NFL Season

[Tampa, FL – May 22, 2020] – Matt Birk, recently appointed as The Commissioner of Sports at React, LLC, took to the airwaves of KFAN FM 100.3 Minneapolis/St. Paul this morning, to make a bold prediction: the on-time start of the 2020 NFL Season.

Birk was emphatic during the live on-camera interview. “I declare, as the Commissioner of Sports, that there will be football this fall… September 10, 2020. I one hundred percent guarantee that there will be football.”
Despite the questions raised about COVID-19’s impact on live sports around the world, The Commissioner cited several reasons for making the bold prediction, including his insights as a former NFL player himself. “There’s more risk on any given play, for them, physically, than being affected by this virus… They’re not into surgical masks, they’re into face masks… They are football players. Football is not a job… this is what they were made to do.” Birk also noted that the relatively short career of NFL players insures most players will not elect to sit out a season during their prime earning years: “They don’t have guaranteed contracts… they’re not getting paid if they don’t play.”

Birk’s comments can be heard here.

In addition to his proclamation about football’s start, Birk provided good news for enthusiasts of the sport: “Fans will be in the game this year. For the first time ever, fans will be able to play along in the game.” Birk went on to formally announce the launch and release of the Super Squares® Game Show App.

The Commissioner shared with listeners details of the beta release of Super Squares® Classics, available by invitation to media, sports, brands and agencies, in sync to the Monday Night Football® game being broadcast on May 25th on ESPN. The re-airing of a 2015 regular season game between the Pittsburgh Steelers and San Diego Chargers will provide an opportunity for insiders and fans alike to experience the first ever sync-to-replay game second screen experience.

beta gamePrizes for the beta game will feature ten autographed “The Commissioner” Collectors’ Edition footballs, with the Grand Prize Winner receiving The Commissioner Gift Pack. On the day of the event, React team members including Birk, Chief Content Officer Tim Sabean, and React CEO Frank Maggio, will be made available for on-air radio and TV interviews, with additional prizes being awarded to live listeners who play Super Squares® Classics later that evening.

The May 25 Super Squares® Classics beta event will also provide fans with exposure to some of the more creative advertising being talked about on the Internet. As with all Super Squares® games, in-app ads are presented as content, with ad-based quiz questions each quarter providing important game show points to players, when answered correctly. Fans will award from 1 to 3 stars for every ad played in the app, providing React and participating brands and agencies with census-level fan sentiment measurement. “React is all about giving fans the best seat in the house, and a platform to cheer, play, and be heard,” adds React CEO and Founder Frank Maggio. “Every player votes on every ad, so by the end of the football game, we will KNOW which ads work better, and which ads are fan favorites.” Concludes Maggio, “Fans are the energy of sports, and Brands are the benefactors. React is committed to giving fans and brands the respect they deserve.”

About React

Founded by adtech and media measurement maverick Frank Maggio, React LLC is an experiential advertising technology and entertainment company that thinks of “advertising as a sport™.” By adrenalizing advertising™, React excites audiences with rewarding, branded two-screen experiences during the most viewed and attended sporting and media events in the world. The company’s commitment to “respect, protect, and reward attention” honors user privacy by never selling or sharing personally identifiable information. Details about React can be found at, and Super Squares® details are available at