Once a year, they arrive. They’ve changed a lot over the decades — bigger budgets, more celebrities, unabashed virtue signaling — but always carry the same colossal expectations. And one Sunday a year, we all pay attention. But once the Super Bowl confetti is swept...

To understand the problem with advertising, just look at the root of the word. According to Merriam-Webster, "advertisement," sometimes abbreviated "advert," is derived from the Latin verb "advertere," which means to turn toward or pay attention to. You probably...

Super Squares®, powered by the innovative Reactive Ad Platform, allows NFL fans to compete for prizes, make game predictions, and win big by answering questions about in-game advertising TAMPA, Fla. – Nov. 30, 2021 – Today, React LLC, an experiential advertising...